The development and prosperity of a country cannot be separated from the significant improvement of cultural communication and cultural influence. The report to the 20th National Congress of the Communist Party of China made a major deployment of "promoting cultural self-confidence and self-improvement, casting new glory for socialist culture", and put forward the requirements of "enhancing the influence of Chinese civilization"; The Third Plenary Session of the 20th CPC Central Committee emphasized "accelerating the construction of Chinese discourse and Chinese narrative system, and comprehensively improving the effectiveness of international communication." At present, China is moving closer to the center of the world stage, increasing the influence of the Chinese civilization, widely publicizing and introducing China's propositions, Chinese wisdom and Chinese solutions, and elaborating China's important concepts such as peace, world, development, civilization and ecology, so as to showcase the long history and cultural heritage of the Chinese civilization. It not only helps to promote the construction of a strong cultural country and the improvement of the country's cultural soft power, but also injects a strong spiritual force into the struggle to write a grand chapter of Chinese-style modernization.

The music festival "Perceiving China" was launched to celebrate the exchange of civilizations and the beautiful movement

Civilizations are enriched by exchanges and mutual learning. The spreading power and influence of civilizations can only be better demonstrated by promoting exchanges and mutual learning among civilizations.​ The adoption of the resolution on the International Day for Dialogue among Civilizations proposed by China at the 78th session of the UN General Assembly fully demonstrates that the Global civilization Initiative conforms to the trend and needs of The Times. We need to build a mechanism for the implementation of the Global Civilization Initiative, deepen the project of spreading Chinese civilization around the world, expand international people-to-people and cultural cooperation and exchanges, and more fully and vividly present the Chinese story and the ideological and spiritual force behind it, so as to enhance China's cultural soft power and influence.

​ It played a magnificent prelude to exchanges and mutual learning among civilizations. The event will be implemented in a number of Chinese cities in 2025, through the holding of dozens of music, culture and art activities with both social and economic benefits, with millions of direct audiences and hundreds of millions of whole network audience influence, effectively participate in the global dissemination of Chinese civilization project. Dozens of nationally renowned music artists will fully participate in performances, exchanges and exhibitions, giving full play to the unique role of music, a universal language, in international cultural exchanges and cooperation, so that overseas audiences can "listen" to China, open a musical window to understand China in the new era, and present a credible, lovely and respectable image of China in the sound of singing.

The person in charge of the "Perception of China · Huayao Global Music Festival" said that we should take the music festival as the carrier to deeply explore the value of The Times of Chinese excellent traditional culture, fully demonstrate the results of our promotion of the creative transformation and innovative development of Chinese excellent traditional culture, and fully reflect the practical responsibility of our firm commitment to build the modern civilization of the Chinese nation. In order to promote cultural prosperity at a new starting point, build a strong cultural country, and build the modern civilization of the Chinese nation, we will gather strong spiritual forces.

Inherit and innovate purple sand intangible heritage, and spread the symbol of Chinese civilization spirit

To enhance the dissemination and influence of the Chinese civilization, we should focus on refining and showcasing the spiritual symbols and cultural essence of the Chinese civilization, implement the global dissemination project of the Chinese civilization, and make Chinese historical figures, classics and works, scenic spots and historic sites, scientific and technological inventions, literature and art, intangible cultural heritage and traditional festivals a shining name card of Chinese culture to the world. As a representative of the national intangible cultural heritage, Yixing purple clay pottery production technique has a long history value and unique artistic style, carrying the profound cultural connotation and craftsman spirit of the Chinese nation, and enjoys a high reputation in the world. In-depth exploration and innovative development of its production technique and cultural value should be carried out to make it a representative symbol of Chinese culture and a spiritual symbol of Chinese civilization.

At the launch ceremony and press conference of the "Sense China · Huayao Global Music Festival", Geng Chunhua, Executive director of the China Business History Society, National Arts and Crafts Artist, visiting professor of Shaanxi Cultural Relics Conservation College, and director of the Purple Mud Chunhua Museum, was invited to attend the conference. To share the practical experience of Zisha Chunhua Museum, which is committed to inherits and innovates zisha production techniques and develops Chinese cultural exchange "ambassadors" theme artworks, and displayed "Zisha Great Wall pot" and "Zisha Great Wall brick" cultural artworks at the meeting, which were highly praised by the participating leading experts.

Curator Geng Chunhua has learned from contemporary pot art masters Gu Jingzhou and Zhang Honghua. In his 30 years of ceramic experience, he is rooted in traditional Chinese culture and fully integrated into the concept of modern pottery. Every ceramic work comes out, reflecting the profound and roots of Chinese culture. Her pottery works not only create a delicate balance between spirit and form, but also integrate technology and artistic genes, absorb the nature of heaven and earth and creative inspiration, and leave a profound milestone in the long history of pottery sculpture. Many fine pieces of purple sand art created by her hand have been selected as national gifts, representing China and Chinese culture to the world. In recognition of her important contributions to the inheritance and promotion of purple sand culture and traditional Chinese skills, curator Geng Chunhua was awarded the "Light of Civilization · Chinese Cultural Exchange Person of the Year".

The "Purple sand Great Wall pot" and "purple sand Great Wall bricks" displayed at the press conference are the Chinese Great Wall themed purple sand cultural artworks carefully created by Shaanxi Cultural Relics Protection College, Beijing Silk Road World Cultural Heritage Protection and Development Center, and Zisha Chunhua Museum to celebrate the 40th anniversary of the "Love China, Build my Great Wall" initiative. The two works are made of purple sand raw ore unique to Yixing. Among them, the purple sand Great Wall pot is shaped like the Great Wall, and the pot body is designed as stacked bricks. The outline is clear and the momentum is strong, giving people a sense of solemn power. The purple sand Great Wall bricks use pottery carving techniques to integrate the majestic winding of the Great Wall into the shape of the ore body, which is a high-dimensional creation that gathers the great rejuvenation of the Chinese nation and the self-confidence of national culture. The two works of art take the purple sand pottery as the carrier and the Great Wall of China as the creative source, showing the superb skills of the purple sand technology and containing profound cultural connotations: like a three-dimensional history book, they tell the Chinese nation's perseverance and self-improvement patriotism. Through these two works of art, the purple sand culture and the Great Wall culture have achieved a perfect integration, which not only reflects the artist's in-depth exploration and innovative application of traditional culture, but also highlights the Chinese nation's respect and inheritance of history and culture.

The National Copyright Administration has registered a number of copyright registration certificates for "Great Country Ceramics", "Zisha Great Wall Pot", "Zisha Great Wall brick" and other related art works and text works, realizing the confirmation, authenticity and value of zisha works of art. On May 31, 2024, at the "China Ceramic Culture Exchange Seminar" held in Beijing, Curator Geng Chunhua's original "purple sand Great Wall bricks" were collected by the Beijing Great Wall International Cultural Exchange Promotion Association. This move is not only the recognition of the important artistic, cultural and collection value of "Zisha Great Wall bricks", but also the promotion of Zisha culture and cultural exchanges between China and foreign countries - the story of the Great Wall and the spirit of the Great Wall will be passed down from generation to generation on the stage of "pottery" and go to the world.

Shape the brand of "Great power ceramics" and promote Chinese culture to the world

How to inherit and carry forward the purple sand culture is something that curator Geng Chunhua has been thinking about and is practicing, which is also her original heart to inherit the Purple Mud Chunhua Museum.

Purple Clay Chunhua Museum to carry forward the purple sand culture as a mission, is a collection of raw ore, formula, tools, manufacturing, firing, display and other multi-in-one professional museum. At present, the museum displays nearly 100 pieces of ancient pottery, furnishings and hundreds of personal representative works, and also displays the famous works of purple sand in various periods, a total of thousands of collections, with different shapes, exquisite and simple.

Zisha Chunhua Museum not only adheres to high standards in collection, display and service, but also constantly explores how to better spread zisha culture, how to go to the international stage, and show the unique charm of traditional Chinese culture. The Purple Clay Spring Museum has built Chinese ceramics, Yixing purple clay, tea culture and other endowment elements into a beautiful business card of Chinese culture and a spiritual symbol of Chinese civilization, fully demonstrating the innovation and responsibility of folk museums in the new era, effectively promoting ceramic culture to the world, and expanding the international reputation of purple clay products. The purple clay pot "Messenger" series of works launched by the Purple Clay Chunhua Museum in 2024 is one of the representatives, and each piece of carefully carved purple clay pot art products will serve as a bridge of Chinese culture to the world and shoulder the great mission of "messenger" of contemporary Chinese culture exchange.

In May 2024, the "National Ceramic Culture Inheritance and Development Project" was launched in Beijing. The project includes activities such as book publishing, documentary production, subject research, academic discussion, digital cultural exhibition, personnel training, cultural exchange tour, etc., aiming to use "pottery" as a medium to make ceramic forging a symbol and carrier of Chinese culture for cultural exchange and mutual learning, telling Chinese stories well, and spreading Chinese voices well, and promote the creative transformation and innovative development of ceramic culture in the new era. Helping traditional Chinese culture spread to the world. Gong Xinhan, former executive vice minister of the Central Propaganda Department, wrote the brand of "Great Power ceramics" to carry forward China's ceramic culture. Recently, the documentary "Great Power Ceramics" was successfully started, and the book "Great Power Ceramics" will be edited and published.

The ceramic industry belongs to the cultural and creative industry, and intellectual property rights are the cornerstone of the healthy development of the industry. The General Office of the State Council recently issued a number of economic policies on promoting the high-quality development of culture, pointing out: "Improve the intangible assets of cultural enterprises to confirm the right, registration, custody, investment, circulation and disposal system, improve the intangible assets mortgage, pledged loans and other models, innovative financial products and services." We will improve the copyright registration system, optimize the copyright pledge registration process, and improve the facilitation of copyright financing services." Zisha Chunhua Museum deeply studies and implements the spirit of the document, adheres to the strategic guidance of intellectual property rights, and reaches a comprehensive strategic cooperation with China Trademark and Patent Office. Based on the collection of zisha art resources, the creative thinking of creators is the core competitiveness, and the value of the museum is enhanced. Build a cultural intellectual property service system that integrates copyright protection, brand empowerment and value assessment. Up to now, the museum has handled copyright registration certificates for more than 100 collections. In addition, Zisha Chunhua Museum also signed a cooperation agreement with China Construction Huaxia Digital Technology Co., Ltd. to carry out in-depth cooperation on the themes of cultural and creative product development, digital cultural and creative products, cultural trade, and promote Zisha culture to bloom new vitality and creativity in the digital era.

Facing the future, we will continue to carry out the new concept of "Museum +", give full play to the advantages of the platform of "Great Power Ceramic Culture Inheritance and Development Project", and continue to integrate and link endowment resources such as museums, industry associations, think tanks, universities, research institutes, intellectual property institutions, asset evaluation institutions, and special funds. Continue to promote the integration of ceramic art with traditional Chinese elements, modern digital technology, and local art characteristics, promote the iterative innovation and upgrading of ceramic technology, launch more ceramic new products, fine products, famous products, and treasures, and enable the inheritance and innovation development of the ceramic industry. Fully support ceramic arts and crafts masters and industry associations, think tanks, enterprises and other joint establishment of talent training bases, in-depth development of the "Great power ceramics" talent project, training of core skills of professionals, and promote young artists in the production practice to inherit the knowledge of their ancestors. Actively integrate into the construction of the "One Belt and One Road" cause of the general pattern, in-depth cooperation with the Chinese Commercial History Society and other institutions, the promotion and dissemination of major country ceramic culture into the construction of national cultural soft power; We will effectively participate in the global dissemination project of Chinese civilization, enhance the influence of Chinese civilization in deepening exchanges and mutual learning among civilizations, promote Chinese culture to the world, and contribute more wisdom and strength to building a strong cultural country and promoting Chinese-style modernization.