Text | Hou Manping Zou Tongzhi Liu Hanhou Yuhua Feng Dengming

Shaped by the city and cast by culture, Jingdezhen vigorously promotes foreign economic and trade cooperation and cultural exchanges in ceramics, and is building an international porcelain capital in dialogue with the world.

Jingdezhen ceramic art is one of the important treasures in the treasure house of Chinese culture. In recent years, Jingdezhen has strived to promote the construction of the national ceramic culture inheritance and innovation pilot zone, writing a new chapter in cultural inheritance and innovation, taking new steps in industrial innovation and development, achieving new results in the integrated development of culture and tourism, and achieving a new leap in international exchanges and cooperation. Jingdezhen, the "millennium porcelain capital", has become a bridge for China to deepen cultural exchanges and cooperation with the world, and a new window for the world to experience China's development and perceive Chinese culture.

Jingdezhen leads the development with culture, strengthens the brand integration, builds the Jingdezhen grand scenic spot, and tells the Chinese story well with ceramic culture. Promoting tourism with literature and promoting literature with tourism, Jingdezhen has dug deep into the "ceramic + cultural tourism" industry, vigorously developed research Tours, opened up a new situation of integrated development of cultural and tourism, continued to promote the "trinity" development of ceramics, culture and tourism, and created a number of research, production and marketing bases for ceramic cultural and creative tourism commodities. A number of high-quality ceramic cultural and creative products with Chinese characteristics and Chinese style and ceramic culture theme tourism routes have been built, so that ceramic culture can go to the world. Shaped by the city and cast by culture, Jingdezhen vigorously promotes foreign economic and trade cooperation and cultural exchanges in ceramics, and is building an international porcelain capital in dialogue with the world.

Problems existing in the industrial and cultural development of Jingdezhen International porcelain Capital

(1) Jingdezhen ceramic industry is generally weak, lack of brand leading enterprises, low scale effect. Jingdezhen ceramic industry is mainly in the form of small workshops, showing scattered, small, chaotic state, enterprises are mainly private enterprises and individual workshops, most of the enterprises are small and medium-sized enterprises, of which there are more than 250 production enterprises of a certain scale, more than 2,000 small private workshops, accounting for about 97% of the total number of local ceramic industry enterprises. The overall scale of Jingdezhen ceramic enterprises is small, with nearly 400 trading enterprises and more than 300 supporting or affiliated enterprises. The phenomenon of separate politics is common, and there is still a big gap from the formation of brand clustering and scale effect.

(2) The ceramic culture industry is backward, and the awareness of innovating the international porcelain capital cultural brand is insufficient. As one of the 24 historical and cultural cities designated by the state, Jingdezhen has many ancient kiln sites and related buildings related to ceramic production and trading. At present, these cultural resources are managed by multiple institutions, there is no unified management organization, the overall concept of creating an international porcelain super cultural brand is insufficient, the combination of industry, university and research is not close, the real role of ceramic experts and scholars has not been fully played, the innovation and development has not formed a gathering effect, and the awareness of innovative and creative international porcelain cultural brands is insufficient.

(3) The precision of policy support is not enough, and the business environment is low. The policy support for the ceramic industry and porcelain capital culture is broad and difficult to accurately implement; There are few projects and support for major projects of ceramic technology, art and porcelain innovation culture, and the overall business environment of the city is low, which is still far from the business environment required by the international porcelain capital.

(4) Lack of talent reserve and lack of innovative and creative talents. In the process of economic development and industrial structure adjustment, the phenomenon of talent fault is extremely serious in Jingdezhen. Although there are many ceramic masters and ceramic professionals, but basically limited to individual activists, it is difficult to play the scale effect and influence; In particular, there is a serious gap and shortage of talents in the ceramic cultural creative industry. There are few creative talents who can be in line with international standards, rigid and old-fashioned product design styles, lack of innovation and creativity, and many talents drain, making Jingdezhen creative and cultural industry talent reserve is insufficient.

Photo/Rice grains

Strategic suggestions on building industry and culture of Jingdezhen International porcelain capital

(1) Accurately support and encourage the inheritance of Jingdezhen's traditional ceramic heritage culture. Support and encourage the inheritors and inheritance enterprises of Jingdezhen's traditional ceramic heritage culture, so as to achieve the precision of policy and fund implementation, the effectiveness of achievement transformation, and the sustainability of inheritance subjects. It is necessary to raise the inheritance of Jingdezhen traditional ceramic heritage culture as an important strategic event of the province and city to grasp, and be managed and promoted by full-time departments to form a long-term inheritance mechanism.

(2) In-depth innovation and development of modern ceramic technology and materials, leading the development of the international ceramic industry. In-depth innovation and development of modern ceramic technology and materials, first of all to get rid of the shortage of ceramic raw materials in the country and even the world to find high-quality China clay ore, to ensure sufficient supply of raw materials; Secondly, the research and development of new ceramic technology and the design and development of new products, the absorption and use of international advanced production means and processes, on the basis of traditional ceramic technology, upgrade the grade of ceramic products, and enhance the level of scale development of ceramic industry and cluster effect; Third, innovate new materials related to ceramics, build new materials research and development and production base, and form a new industry in Jingdezhen; Finally, innovative ceramic technology, new products, new materials of the design chain, product chain and marketing chain of the whole chain integration of the development model, to promote the internationalization of Chinese ceramic products, thus leading the development of the international ceramic industry.

(3) Build a super brand of Jingdezhen International porcelain Capital. Introduce global cultural creatives in a variety of ways, establish an international porcelain capital cultural research center, and create the world's only porcelain capital cultural highland; Build an international porcelain capital industrial base by attracting high-level talents in the fields of ceramics, culture and materials from all over the world; Participate in the "Belt and Road" international commercial and cultural activities, revive the source of ceramics, and further expand the influence of Jingdezhen International porcelain Capital; Hold the World ceramic industry and Culture Forum, and set up a permanent site, integrate the porcelain culture into the Jingdezhen tourism industry, attract global ceramic culture lovers, and build the world porcelain city tourist culture resort.

(4) Attract high-level talents from around the world and build a world "porcelain valley". Global recruitment of ceramic industry, cultural industry, material industry, modern enterprise and digital management and other fields of high-level talents, the use of talent accumulation effect, joint research, break through the existing ceramic production, process technology, culture and management of the development of bottlenecks, leading the development of global ceramic industry culture. Based on Jingdezhen Ceramic University, we will recruit talents related to ceramics, culture and materials to enter the teaching and scientific research fields, and take cultivating global ceramic culture talents as our responsibility to build an international ceramic University. Create the world porcelain capital art design and product incubation center. Form scientific and technological advantages with talent advantages, form industrial advantages with scientific and technological advantages, and integrate all advantages to build the world "porcelain valley".

In the future, Jingdezhen should strengthen its efforts from the aspects of infrastructure, ecological environmental protection, urban style and civilization, and the improvement of citizens' quality, so as to build a new image of an international porcelain capital.

Hou Manping

He is a professor of Hebei Oriental University and a distinguished researcher of the Institute of Culture and Tourism Industry, Beijing International Studies University

Zou Tongzhi

Professor and President of the Institute of Culture and Tourism Industry, Beijing International Studies University

Liu Han

Master of ceramic art, Associate Professor, School of Fine Arts, Jingdezhen Ceramic University

Hou Yuhua

Associate Professor and Vice Dean, School of Materials Science and Engineering, Nanchang Hangkong University

Feng Dengming

Lecturer, Hebei Oriental College

As one of the 24 historical and cultural cities designated by the state, Jingdezhen has many ancient kiln sites and related buildings related to ceramic production and trading.

Introduce global cultural creatives in a variety of ways, create an international porcelain capital cultural research center, and create the world's only porcelain capital cultural highland.

This article appears in the next issue of Xiaokang, December 2023