Ceramic industry policy and market environment

Release time:

2022-01-10

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Abstract

Favorable macro policy: the current policy direction is to stabilize the property market and promote consumption

Favorable macro policy: the current policy direction is to stabilize the property market and promote consumption, the ceramic industry as an important part of the real estate supply chain and home building materials industry, is expected to usher in more favorable policies in 2025.
Increased market concentration: After several years of adjustment, the reshuffle of the ceramic industry is further clear, backward production capacity is no longer competitive, and a large number of second and third-line brands wither. Enterprises with strong comprehensive strength, market influence and healthy cash flow have ushered in the opportunity to do better and bigger.
The rise of packaging channels: packaging channels have become an important source of orders for head ceramic companies. Consumers are increasingly inclined to save worry and effort of one-stop service, so pottery enterprises are accelerating the occupation of space to stabilize the share.
Green transformation: With the improvement of consumers' requirements for living quality and the full implementation of green building standards, ceramic enterprises are also actively embracing new technologies and new materials to accelerate the transformation to green and low-carbon.

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