Zhang Jingjing Representative: Actively promote international cultural exchanges
Release time:
2021-11-12
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Abstract
Guangming Daily reporter Hu Xiaojun, Li Yulan, Wang Yang
This year's government work report calls for expanding international people-to-people and cultural exchanges and cooperation, and comprehensively improving the effectiveness of international communication. "Ceramics are an important carrier for inheriting excellent traditional Chinese culture. How to protect, inherit and promote ceramic culture, and build a platform for cultural exchange between China and foreign countries with porcelain as the medium?" Zhang Jingjing, dean of the International College of Jingdezhen Ceramic University, has been thinking and exploring.
In recent years, the "Tang Ying Porcelain Workshop" ceramic culture center created by Jingdezhen Ceramic University has accelerated its march to the world, and has been listed in Paris College and Limoges National Institute of Art and Design, France, adding 11 friendly universities and institutions, and 40 artists from 13 countries are stationed at the ceramic University, creating a new platform for cultural exchanges between China and foreign countries. Zhang Jingjing representative believes that ceramic culture should work hard to expand the communication channels. To this end, she suggested that the ceramic industry should study the business strategy in line with Chinese cultural brands, establish market positioning, image building, cross-border cooperation and other contents, and support cultural brands and artist brands with Chinese characteristics; Based on the new digital media platform, the international exchange and cooperation platform should be built around the concept of "integration and symbiosis", and a multi-level and multi-channel international cultural exchange and cooperation system should be built with the cooperation of governments, think tanks, social media and users.
Guangming Daily (07/03/2025)
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